Unmasking VItamin C

The Great Vitamin C Masquerade: Unmasking the pretenders

Pirates of old, raiding the high seas for months on end, might have fared better if they’d occasionally looted some lime trees instead of Spanish galleons. If they had, history might have painted a very different image of the basic pirate. Suffering with vitamin C deficiencies caused by a lack of fresh fruits and vegetables, no wonder they wore eye patches and their teeth fell out! Today, we know that vitamin C is critical not just for our eyes, teeth and skin, but also for our immune and cardiovascular systems.

But did you know that most dietary supplements sold as “vitamin C” are in fact only masquerading as vitamin C? Ahoy, mateys—it’s time to seek out the real nutritional treasure: authentic vitamin C.

Ascorbic Acid Is Not “Vitamin C”

Nearly all dietary supplements sold as “vitamin C” are actually just bits—and synthetic bits at that—of the genuine health-supporting vitamin C found in whole foods. Real vitamin C is a comprehensive matrix of many nutrients and natural compounds such as bioflavonoids, co-enzymes and unique cofactors that help our bodies absorb and utilize vitamin C effectively.

Ascorbic acid is the product most often paraded as “vitamin C,” but it’s really only a laboratory-produced synthetic “isolate”—meaning it is a single component of vitamin C. Mother Nature knew what she was doing when she created vitamin C-rich fruits, berries and plants. Scientists now know that vitamin C isolates such as ascorbic acid do not provide the health benefits that whole food forms of vitamin C do. Unfortunately, nearly all the dietary supplements marketed as vitamin C these days are synthetic isolates, made with genetically modified (GMO) corn from factories in China.

How Ascorbic Acid Was Confused with Vitamin C

In the 1930s, Dr. Szent-Gyorgyi sought a cure for scurvy, the vitamin C deficiency causing physical deformities and even death among people without access to fresh fruits and vegetables for long periods of time. When he discovered how to isolate the ascorbic acid molecule from whole food vitamin C, he hoped it might prove to be a durable form of vitamin C. It was not to be the case. Even though Szent-Gyorgyi won the Nobel Prize in medicine for his discovery, he also learned that ascorbic acid alone was not nearly effective enough. In fact, what he found was that the safest and most effective form of vitamin C was its whole food form and he felt that isolated ascorbic acid should be considered a drug.

Despite his admonitions, the market actively promoted ascorbic acid, leading consumers to believe that it was the same as natural whole food vitamin C.

Mitchell May Discovers a Pure and Potent Whole Food Vitamin C

Even though Dr. Szent-Gyorgyi had disappointing results with ascorbic acid, his work opened new pathways in nutritional science. More than 20 years ago at The Synergy Company, Mitchell May began researching the development of a truly natural and effective vitamin C supplement that could preserve all of its powerful health benefits found only in whole foods. May was upset with what he saw happening in the natural products marketplace--the rise in chemically produced vitamin C isolates posing as genuine vitamin C. Not only were consumers unknowingly ingesting chemical isolates derived from genetically modified organisms, but also these products were not delivering the health benefits touted on the labels.

Building on the findings of Dr. Szent-Gyorgyi, Mitchell developed Pure Radiance C. Mitchell set his standards high: He wanted to find fruits, berries and plants with unusually high levels of vitamin C and with all the natural cofactors that would ensure vitamin C’s absorption, health benefits and effectiveness. That was when he learned of the rare camu camu berries used by indigenous people in the Amazon rainforest. These berries are 60 times higher in vitamin C than oranges and packed with nutritional cofactors. Now, the abundant camu camu berries growing along the Amazon River are harvested by the indigenous people using traditional methods as part of a fair trade project made possible by The Synergy Company. This has enabled the Amazonian people to sustain their culture and to save their traditional lands in the rain forest from logging industries.



Concerned about modern processing technologies that can rob whole foods of their nutrients, Mitchell then developed a unique and natural method to gently process the wild camu camu berries, retaining their potent health-giving properties. He added to the formula certified organic acerola berries and organically grown amla berries from the Himalayas for their particularly bioavailable and potent form of vitamin C. To this powerful base of highly concentrated naturally occurring vitamin C, Mitchell also included organic nutrients that would work synergistically with the berries to further heighten their absorption and effectiveness. He added 100% organic and freeze-dried buckwheat berry sprouts, blueberries, raspberries, cranberries, cherries, rose hips, lemon and black pepper berries because these colorful plants are rich in bioflavanoids, a very close cousin to vitamin C that optimizes the health benefits of vitamin C. This unique blend helps with the overall uptake of the vitamin C while assuring maximum absorption at the cellular level where we most need vitamin C to defend us against disease, promote healing and strengthen capillary walls.

Head into Cold and Flu Season with Your Best Defense:
Pure, Natural, Whole Food Vitamin C

Unfortunately, many of the dietary supplements marketed as vitamin C might not be delivering the health benefits you need and want. Simply put, science doesn’t support the health claims being made on many labels of synthetic ascorbic acid and other vitamin C “isolates.” This autumn and winter, help protect your health and well-being by nourishing yourself and your family with the original and exclusive whole food form of vitamin C that nature intended for you: Pure Radiance C, for your radiant health.

Vitamin C Savvy: How to read the labels

The next time you’re in a store, examine a vitamin C product label. You’ll probably see listed there “vitamin C (as Ascorbic Acid),” or “sodium ascorbate.” This is because the federal Food and Drug Administration (FDA) allows many different forms of ascorbic acid to be listed as vitamin C. As a rule, the specific molecule being identified as vitamin C is listed in parentheses. So be sure to look for genuine vitamin C –
as found in Synergy’s Pure Radiance C.